My iTunes...Apple's answer to Facebook apps

Being an ardent follower of the social networking wave that is sweeping the globe at the moment, and having worked on some local social networking initiatives, I found it quite interesting to read about Apple's latest initiative - MyiTunes. They're hoping to get users to drive more traffic to the iTunes store by developing a couple of nifty widgets. From what I can make out, MyiTunes is a set of widgets that can be added to your blog, allowing you to display your latest iTunes purchases, reviews and favourite artists (in the form of an artists cloud) - based on your interaction with the iTunes website. I can see this as a big hit in countries that can actually make iTunes purchases - and a big competitor to such Facebook apps as the "iLike" app.

Speaking of iTunes - have just read that Google will be launching a competitive service called gBox. Non-DRM mp3's for 99c (US that is).